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Territory Marketing Manager (VA, WV, MD, NC)- 1336888

  • Location Richmond, VA
  • Salary $110k/year - 125k/year
  • Job Type Full Time
  • Posted 10/26/2023

Regional Account Manager


– Verbal communication skills.

– Sales and marketing experience.

– Proven track record of relationship building.

– Workers’ compensation experiences preferred, but general insurance industry experience is acceptable.


– Manages and monitors results to ensure actions and plans produce desired outcomes, adjusting as needed.

– Develops a thorough understanding of geographic sales territory, including the number and mix of agencies who have the

market reach to meet client Workers’ Compensation financial objectives.

– Develops deep knowledge of territorial market conditions to understand how to leverage the client’s products, services and resources within the marketplace to maximize business development opportunities.

– Involved in analysis, organization and generation of agency data to effect efficient management of relationships and opportunities.

– Meets with independent brokers on a regular basis to review results, goals, issues and opportunities.

– Prepares weekly, monthly, quarterly, and annual reports, including complete analysis of production results and opportunities.

– Solicits, writes and organizes content for monthly broker newsletter, ensuring appropriate distribution.

– Recruits new brokers when necessary.

– Coordinates and attends events such as product fairs, trade shows, agency and/or association events.

– Supports company sales goals by developing strong working relationships with independent brokers.

– Participates in or manages any special projects at management’s request.

Qualifications – Internal

– Bachelors Degree or 5 years of commercial lines marketing experience required.

– 2 to 5 years of P&C insurance marketing/sales experience.

– In-depth experience with marketing P&C products through an independent agency force.

– Strong underwriting knowledge / experience.

– Experience working with concepts, practices, and procedures in areas of responsibility.

– Strong skills in Microsoft suite of programs, including Word, Excel and PowerPoint.

– Insurance designations such as CPCU, ARM, etc. preferred.

– Excellent oral and written communication skills.

– Strong strategic management and planning skills, including experience developing individual sales plans.

– Ability to publicly represent the company with internal and external clients.

– Strong analytical skills.

– Ability to make sound decisions.

– Exceptional organizational skills.

– Ability to work in a high-paced work environment.

– Ability to multi-task.

– Ability to travel occasionally required (less than 25% travel).

– Ability to discuss relevant business issues internally and externally.

– Demonstrates track record of developing close relationships with customers/brokers.

– Ability to discuss and recommend workflow changes and operations strategies with clients.

– Ability to work with other teams for overall efficient process flow, including accounting, business analysts, phone support, IVR support, disaster recovery backup team, and technical staff.

– Experience in acquisition of new business and support for marketing efforts to acquire new customers.